Renowned funnyman Chris Rock is causing a stir overseas, partnering with BetMGM for their major UK debut.
The promotion features Rock in a side-splitting commercial that takes audiences on a whirlwind tour of London, with a few winks to Vegas glamour included for good measure. Recall that Academy Awards incident? Well, let’s just say Rock isn’t avoiding the limelight.
He’s appearing alongside a rather surprising co-performer – a lion! The jungle monarch is a playful reference to BetMGM’s collaboration with LeoVegas, and their adventure takes them from a replica Bellagio water feature all the way to the Thames River.
Sam Behar, the individual heading BetMGM UK, is clearly enthusiastic, stating they’re introducing something entirely new to British wagering. With Rock participating and that Vegas vibe, they’re undoubtedly making an impact.
Dan Jacobs, the creative force behind the promotion, summarized it perfectly: they desired to be distinctive, and what better approach than with Chris Rock sailing past Big Ben accompanied by a lion?
The gaming giant appears unfazed by this latest launch. They project it won’t disrupt their business or impact their portion of the market.