A significant contender in the digital gaming realm, Betsson, is aggressively targeting the United States market. They recently acquired a 35% share in Strive, an advanced online gambling management system, for $6.5 million. This agreement grants Betsson the opportunity to further increase its ownership in the future.
However, this is not solely about financial gain. Betsson is also gaining access to highly valuable technology. They will be incorporating Strive’s platform, specifically engineered to navigate the intricacies of the US market, into their own operations. This is a strategic maneuver, given the limited number of platforms capable of handling US regulations and market size.
This venture originated with Betsson collaborating with TG Lab, the developers of Strive, to utilize their iGaming platform for their US expansion. Now, with this purchase, Betsson is fully committed, securing the intellectual property underpinning this promising technology.
First in line for integration? Betsson’s sports wagering operations. This action will strengthen their autonomous sportsbook and provide them with a broader array of offerings for American consumers.
Pontus Lindwall, Betsson’s Chief Executive Officer, views this as a substantial stride towards their US aspirations. It positions them for triumph with their Betsafe brand in Colorado and clears the path for nationwide expansion.
This action introduces a pair of premier internet gaming services to the American marketplace.
admin