Aruze Gaming Appoints New Executive for Worldwide Operations Amidst Global Expansion

Author of the posts By Hazel "Harmony" Price Jun15,2024

A prominent global gaming entity, Aruze Gaming Global, recently designated Betty Zhao as their new high-ranking executive of Worldwide Operations. Zhao is a seasoned professional in the gaming sector, having held the position of Head of Operations at LT Game since 2007. Throughout her time there, she was instrumental in driving LT Game to its status as a top gaming equipment provider in Macau, showcasing her strategic expertise and profound comprehension of the field.

Kelcey Allison, Worldwide Head of Operations at Aruze, conveyed his enthusiasm regarding Zhao’s appointment, emphasizing her remarkable achievements and extensive background as invaluable resources for Aruze’s international growth strategies.

Zhao expressed her own excitement in joining Aruze Gaming Global, particularly during a period of such rapid evolution within the gaming industry. She shared her eagerness to contribute to Aruze’s global advancement.

This appointment follows a significant event for Aruze Gaming. In July 2023, Play Synergy, a branch of Empire Technology Group, acquired Aruze Gaming Americas’ slot machine operations, encompassing both physical and digital gaming activities. This strategic acquisition came after Aruze Gaming’s successful financial restructuring, which involved a Chapter 11 bankruptcy filing earlier this year. The acquisition by Play Synergy signifies a new phase for Aruze Gaming, positioning the company for future expansion and progress within the global gaming market.

The head of Aruze, Hiroyuki Kinoshita, emphasized the significance of the organization’s reorganization, especially given the present financial landscape. He views this as a crucial measure to guarantee the company’s overall well-being and prosperity in the years to come. To strengthen its market standing, Aruze Gaming joined forces with BetMGM in the first month of 2023, introducing a quartet of fresh slot titles on the BetMGM platform within the state of New Jersey.

Author of the posts

By Hazel "Harmony" Price

With a Ph.D. in Operations Research and a Master's in Hospitality Management, this accomplished writer has a deep understanding of the operational and logistical challenges facing modern casinos and the strategies used to optimize performance and customer satisfaction. They have expertise in queueing theory, revenue management, and service operations, which they apply to the analysis of casino operations and the development of strategies to improve efficiency, profitability, and customer loyalty. Their articles and reviews provide readers with a managerial perspective on the casino industry and the strategies used to drive operational excellence and customer delight.

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