A leading name in online gaming, 12Bet, has joined forces with West Bromwich Albion Football Club as their official sponsor. This agreement provides 12Bet with premium exposure, featuring their emblem on the arm of the team’s shirts throughout the 2017/18 season.
This is not 12Bet’s initial venture into football. Founded in 2007, the organization has previously collaborated with Premier League powerhouses Arsenal and Leicester City, demonstrating their dedication to the sport. While the financial details of the West Bromwich Albion agreement are confidential, it is undeniably a calculated maneuver for both sides.
Simon King, West Bromwich Albion’s Chief Commercial Officer, conveyed his excitement about the collaboration, emphasizing 12Bet’s solid standing and expertise within the Premier League. He stressed the inherent compatibility between the two organizations, especially considering the club’s expanding connections with Asia, a crucial market for 12Bet.
West Bromwich Albion, rich in history with a legacy exceeding 139 years, have maintained a steady presence in England’s top league since 2009. Their devoted supporters and substantial media coverage, amplified by the Premier League’s profitable broadcasting agreements, make them an appealing collaborator for brands desiring global visibility.
Rory Anderson, a representative for 12Bet, shared King’s views, stating that the company is delighted to be the first wagering company to secure both sleeve and practice apparel sponsorship privileges with a Premier League club. He commended West Bromwich Albion’s consistent performance in the fiercely contested league, positioning them as a perfect associate for 12Bet, a brand already recognized by Premier League aficionados.
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