## Opening the Door to Competitive Gaming Wagers: Insights from Abios and Kambi
A leading force in esports data and technology, Abios, has partnered with Kambi, a top sports wagering platform, to publish a detailed report entitled “Realizing the Power of Esports.” This publication offers a thorough exploration of the esports betting landscape, encompassing aspects like legal frameworks and adherence, wagering patterns, favored betting offerings, and the combined solutions provided by Abios and Kambi.
Recent years have witnessed explosive growth in the esports market, boasting substantial global viewership and prize funds comparable to established sports. This presents a prime opportunity for sportsbooks aiming to engage a fresh and enthusiastic demographic.
However, despite some parallels, esports and traditional sports diverge significantly, particularly in their audience characteristics and consumption behaviors. To effectively connect with esports enthusiasts, sportsbooks must cater to these distinct preferences and viewing habits.
This is where the Abios and Kambi report proves invaluable. It seeks to clarify the esports environment for sportsbooks, equipping them with the knowledge and resources necessary to create genuinely engaging experiences for their users. The paper also addresses the intricacies of navigating diverse regulatory environments and overcoming the inherent obstacles within this rapidly expanding sector.
Abios states, “Our objective has consistently been to empower the growth of the esports ecosystem.” This collaboration with Kambi exemplifies that dedication, providing a strategic plan for sportsbooks to successfully leverage the vast potential of esports wagering.
They possessed a fervent desire to propel the industry ahead, be it by furnishing esports stakeholders with data insights and visual representations or by disseminating their expertise.
“As we transition into the realm of wagering alongside Kambi, our aim is to impart the collective esports and betting research we’ve amassed to sportsbooks and other industry players. Through the issuance of a comprehensive document elucidating various facets of esports, our aspiration is to empower others in crafting superior esports offerings or even conceiving entirely novel creations,” remarks Oskar Fröberg, the Chief Executive Officer and founder of Abios.
This document encompasses perspectives from several industry frontrunners, including:
* Filip Kristersson, holding the position of Esports Product Manager at Unibet, who imparts his insights on harnessing the potential of the esports market.
* Oliver Lamb, serving as the Senior Vice President of Risk and Compliance at Kambi, who delves into the paramount importance of upholding integrity within esports.
* Abios’ own Oskar Fröberg and Tomas Ericsson, who undertake an analysis of the latest prevailing patterns in esports wagering.”
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