Aston Villa Football Club has supposedly secured a profitable shirt sponsorship agreement with Betano, a leading online sports wagering platform. This partnership is expected to establish Betano as the club’s most financially rewarding primary shirt sponsor to date.
Reports from outlets like The Daily Telegraph suggest the arrangement will see Betano take over from the existing sponsor, BK8, another betting enterprise, despite a three-year contract inked just last year. The incoming deal is scheduled to begin next season, spanning two years and generating a substantial £20 million (or $25.2 million) each year for Villa. This timing aligns perfectly with the unveiling of their fresh Adidas kit.
The agreement is said to be doubly profitable compared to the prior one with BK8, demonstrating Villa’s aim to enhance commercial earnings. This two-year partnership is particularly noteworthy considering the Premier League’s recent decision to prohibit front-of-shirt gambling sponsorships starting from the 2026/27 season.
Betano is well-acquainted with the realm of football, holding collaborations across major competitions like the UEFA European Championship and FIFA World Cup. They also possess strong connections with football organizations like the Romanian Football Federation and currently serve as the primary shirt sponsor for Portuguese powerhouse, FC Porto.
Weve contacted Kaizen Gaming, the organization behind Betano, to get their perspective on the matter.
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