A top sports wagering software firm, Altenar, has teamed up with Palms Bet, a major Bulgarian operator, to leverage the nation’s booming online gaming sector.
Through this alliance, Altenar will furnish Palms Bet with its state-of-the-art sportsbook solution, encompassing a diverse range of wagering choices, such as electronic sports and simulated sports. This strategic move coincides with the Bulgarian sports betting market’s rapid expansion, anticipated to hit an impressive €850 million by 2026.
Altenar’s Sales Manager, George Mavridis, conveyed his excitement about the joint effort, remarking, “We have consistently acknowledged the tactical significance of the Bulgarian market, and we are delighted to collaborate with Palms Bet to establish our presence in this dynamic region.”
This collaboration between Altenar and Palms Bet builds upon their existing fruitful partnerships in other European and African markets, indicating a mutual objective of expansion and advancement within the online gaming industry. Notably, Altenar had already ventured into the Bulgarian market earlier this year by partnering with BetMarket, showcasing its dedication to broadening its footprint in the region.
Christo Markov, the head of product at BetMarket, views their collaboration with Altenar, an experienced sports betting and gaming platform, as a significant advancement. He feels it’s a crucial move in propelling BetMarket forward and is certain their customers will enjoy engaging with Altenar’s premium offerings.
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