The Durham Cricket team has partnered with 188Bet on a sponsorship agreement. The squad, among the 18 elite county teams in England, will prominently display the 188Bet logo, providing the wagering firm with significant exposure to the ardent cricket enthusiasts who pack Durham’s 15,000-capacity venue.
This collaboration is mutually beneficial: 188Bet can engage with a massive audience of British cricket aficionados, while Durham Cricket receives crucial financial backing to cultivate its players and plan for the future.
Tom Seymour, Durham Cricket’s Sales Director, conveyed his enthusiasm for the alliance, underscoring 188Bet’s dedication to prioritizing its clientele. Nigel Singer, Managing Director of 188Bet, echoed this sentiment, emphasizing the company’s commitment to a fruitful partnership and the chance to interact with an expanding supporter base. He extended well wishes to Durham for the remainder of the season.
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