The gaming powerhouse, 888, is taking significant steps to become a leading force in the UK’s online bingo market. They recently acquired several well-known bingo platforms – Costa Bingo, City Bingo, and Sing Bingo – from Jet. These platforms were already utilizing 888’s Dragonfish software, but now 888 has assumed complete ownership. This strategic move grants them a commanding presence in the industry.
Itai Pazner, the Chief Executive Officer of 888, expressed great enthusiasm about this acquisition. He views it as an ideal complement to their global expansion strategy. They are investing heavily in enhancing these brands through product innovation, marketing initiatives, and superior customer support. This clearly demonstrates 888’s unwavering commitment to online bingo and their ambition to claim the top position.
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